The Power of Public Relations: DND Associates Creates Headlines for Luxury Residential Listing The Power of Public Relations: DND Associates Creates Headlines for Luxury Residential Listing

More than 8 Million Impressions and Over $1.2 Million in Media Value Generated

FORT LAUDERDALE, Fla. (June 6, 2017) – For premier exclusive listings, DND Associates affiliated with ONE Sotheby’s International Realty, creates a dedicated marketing plan and strategically publicizes the property to reach the maximum amount of qualified prospective buyers. DND employs a sophisticated and multi-faceted mix of promotional tactics which includes professional public relations to generate awareness and create a buzz through credible endorsements via third-party news sources.

A classic illustration of DND’s PR prowess is the million plus dollars in media coverage generated for one particular exclusive listing, an exquisite trophy property, custom designed by world-renowned architect Robert A.M. Stern.

“We strive to create maximum exposure with respected real estate luxury influencers for the properties we represent,” said Dennis Stevick, senior vice president and broker associate of ONE Sotheby’s and founding partner of DND Associates. ​“Our exclusive listings regularly make headlines and we are often quoted as industry experts.”

To date, the consolidated earned media value for the national editorial coverage is more than $1.2 million and includes over 8 million impressions. With DND’s public relations agency’s relationships with influential reporters and strategic pitching and interview exclusives, top-tier media was extremely eager to provide substantial editorial coverage of the one-of-a-kind, Mediterranean revival estate.

Consistent headlines and feature articles were generated in respected publications such as the Wall Street Journal’s Mansion, Boats International, Ocean Drive Magazine, Showboats International, Sun Sentinel, Venice Magazine, and Metropolitan Luxe among many others.

Story angels ranged from the renowned architecture to unique aspects of the residence offered at $23 million including its prime location on a 31,228sf point lot with 390’ of deep waterfront, ample dockage for a megayacht. The spectacular home also features 6 bedrooms, 7 full and 5 half-bathrooms, 6 + car garage, 5 fireplaces, office library with hand-carved wooden accents, private elevator access to all three floors, personal massage room with backlit onyx walls and custom table, fitness center, home theater, grand rotunda entry, motor court, yacht captain’s chart room and a well-appointed, two-story guest house. An adjacent parcel on 235’ of waterfront is listed separately for $4 million.

DND Associates of ONE Sotheby's International Realty
DND Associates has earned our reputation as Fort Lauderdale’s luxury residential and waterfront real estate specialists by providing the highest level of personalized service to clients who wish to either purchase or sell their home or condominium. We take pride in delivering an unparalleled level of knowledge about South Florida’s most desirable neighborhoods and properties. Our commitment to excellence is reflected in our affiliation with the prestigious Sotheby’s International Realty family, one of the world’s most respected brands. dndfloridahomesbythesea.com or email info@dndFloridaHomesByTheSea.com

 
LEAVE US A COMMENT:
Name:*
Email:*
Url:*
Comment:
 
Security Code:
Confirm Security Code:
Fort Lauderdale Real Estate Videos, Team DND Videos Our Listings Map of Fort Lauderdale, Fort Lauderdale Neighborhood Map
  • Fort Lauderdale Property, Fort Lauderdale MLS
  • Search in Spanish
  • Search in Portuguese
  • Search in Russian
  • Search in French
  • Search in Italian
  • Search in German
  • Search in Mandarin